Oria Capital

We are business people specialized in B2B technology, creating investment theses and processes to help entrepreneurs grow and generate value for the business chain and for our investors.
OpenTech

We manage +300,000 road trips per month, helping the logistics chain manage its risks throughout Brazil
Grupo Interplayers

We connect +60,000 pharmacies, 120 distributors and 40 manufacturers across 90% of Brazil, offering an integrated marketplace in health and well-being
Argo

We help more than 3 million business people travel in a more organized, relaxed and efficient way, from the reservation to the refund
Navita

We manage more than 600,000 mobile phones and devices for more than 300 clients, offering agility and simplicity across mobility and telecom management
BRITech

We make the financial market simpler with technology, helping more than 80 institutions and 2,000 funds to control their front-to-back operations and risks
Zenvia

We connect more than 100 million people and 5,000 companies on a digital communication and distribution platform
Cipher

We protect client data and information all over the world through a combination of advanced technology and specialized services
ToLife

We deliver more productivity to the Brazilian health sector through management solutions for the urgent and emergency care units of hospitals, socially impacting more than 100 million lives
Sofit

We manage more than 20,000 fleet vehicles across Brazil
Chaordic

We personalize buying recommendations for millions of consumers from the largest e-commerce companies in Brazil

Oria Capital

We are

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We are

We are passionate about technology because it transforms value chains and people’s lives.

We are fans of the entrepreneurs who want to be market leaders and the investors that help us realize our passion.

We are a team of experts and market insiders with decades of operational and enterprising experience with technology.

We are more than a private equity firm. We are multipliers of knowledge who want to create perpetuity in business and innovation in the world.

We are

We are passionate about technology because it transforms value chains and people’s lives.

We are fans of the entrepreneurs who want to be market leaders and the investors that help us realize our passion.

We are a team of experts and market insiders with decades of operational and enterprising experience with technology.

We are more than a private equity firm. We are multipliers of knowledge who want to create perpetuity in business and innovation in the world.

In a singular way

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In a singular way

We have already been on the other side of the table, working for and running technology companies in various different stages and moments.

We view every investment as a unique business project. In addition to providing the long-term capital, we are part of the business and we focus on the transfer of knowledge.

We look for entrepreneurs with business models focused on scale, recurring revenue and people with vision and a capacity to deliver.

In a singular way

We have already been on the other side of the table, working for and running technology companies in various different stages and moments.

We view every investment as a unique business project. In addition to providing the long-term capital, we are part of the business and we focus on the transfer of knowledge.

We look for entrepreneurs with business models focused on scale, recurring revenue and people with vision and a capacity to deliver.

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So far

Our team has already participated and led + 40 transactions in technology worth +BRL2 billion in Latin America, including IPOs, follow-ons and M&As.

Our funds have already invested +BRL180 million in 10 high-growth SaaS companies that have already been involved in more than 10 M&As.

We have already made our first divestment very successfully, generating a return of more than 60% p.a. and 11x the invested capital in June/15.

So far

Our team has already participated and led + 40 transactions in technology worth +BRL2 billion in Latin America, including IPOs, follow-ons and M&As.

Our team

Moacir Cardoso

Moacir became Oria’s team member in 2017 as an Entrepreneur in the House.

With an intense professional experience, totally dedicated to the area of information technology, essentially in the development of ERP systems, worked for 21 years in Datasul S.A and another 5 years in NeoGrid. He has experience on several areas, acting as a programmer, analyst, coordinator, manager and director. In addition, Moacir has held, in recent years, the position of NeoGrid’s CEO , where he collaborated with a significant growth in the company’s results.

In parallel, he is partner of DUO Tecnologia (software reseller of SoftExpert and producer of Projuris, process management system for lawyers and law firms) and is also an angel investor in AsaaS (startup of financial products such as ticketing and receivables anticipation).

Ana Souza

Ana started her activities at Ória Capital in February / 2017, working in the financial, administrative and operational areas of the company.

Training in Human Resource Management from Universidade Paulista.

Caio Nascimbeni

Associate Partner at Oria, is responsible for the evaluation, monitoring and execution of Private Equity investments.

Caio has experience in M&A processes, having previously worked in the Corporate Finance business unit of PwC Brazil in projects involving multiple segments.

He also has experience with digital entrepreneurship, as a partner of a startup focused on e-commerce.

Caio has a degree in Economics from FEA – USP.

Artur Pegoraro

Artur began operations at ORIA as an intern in 2012, following the structuring processes of the Fund 1 and soon became Private Equity Analyst – working directly in the investment field.

In 2015 Artur became Associate of ORIA actively participating in the management of investee companies.

Artur has degree in Business Administration from Insper.

Leandro Andrade

Director of ORIA participated in origination of operations, execution and monitoring of investments, in addition to coordinating the area of Investor Relations.

Leandro was a trader in the treasury of Bradesco Bank, he also worked at the US Private Equity firm Siguler Guff. Spent nearly seven years in the company LUZ Engenharia Financeira, where he was partner and member of the executive committee. His performance contributed directly to the growth of the company, strengthening the position of LUZ as one of the leaders in the market of investment and risk management systems, and financial advisory.

Leandro earned his Master’s degree in Business Administration (strictu sensu) with honors from EAESP-FGV and has a degree in Business Administration from USP.

Piero Rosatelli

Partner at Oria, Piero is also the director responsible for Private Equity and the development of the firm;
He joined the firm in its early days by the time of the structuring of the first fund and has conducted 20 M&A and technology investments deals.

He has experience in Investment Banking, Venture Capital and retail in companies such as Bradesco BBI, Invest Tech and C&A.

Piero has both a master and a bachelor degree in Business Administration from Insper, where he is currently researching Private Equity and Venture Capital subjects.

Carlos Testolini

Parter at ORIA, he built his career in IT in companies such as Robert Bosch, IBM, SSA and in 1997 joined the Group Procwork. There he was responsible for the SAP practice development and took the overall operation as CEO.

With the acquisition of the company by Chilean Sonda, came to occupy the position of CEO of Sonda IT, accounting for all the company’s operations in Brazil with revenues higher than BRL 1 Billion, more than 5,500 professionals and 1,200 active clients.

In 2015 took over the chair on the Board of Sonda Brazil, adding 18 years of expertise into the company, devoted to the transformation of a more integrated and robust structure, focusing on M&A transactions and large contracts.

Jorge Steffens

Founding Partner of ORIA, he is also part of the the Fund 1.

He was executive of Datasul for more than 20 years, he has been Chief Executive Officer, led the internationalization of the company in Mexico and the US and the IPO process on the Bovespa and subsequent merger with Totvs.

Jorge has a degree in Information Technology from Mackenzie-SP/URB, a graduate degree in Marketing from FGV-RJ, Production Engineering from UDESC-Joinville and specialized in management by Stanford-USA. He is also registered as CVM Portfolio Manager.

Paulo Caputo

Founding Partner of ORIA, he is the key person of the Fund 1.

Paulo built his career in Grupo RBS, as Regional Director, and at Datasul, where he worked for 13 years as a board member and CFO / COO.

He also had several other jobs related to management, marketing, sales and expansion, including running the post IPO investment plan, acquiring 10 companies in 18 months, and the merger of Datasul with Totvs, where he was Strategy VP. He was also Chairman of the Board of Bematech (BVSP: BEMA3) from 2013 until its incorporation by Totvs in 2015. He is independent member of the Board of CSU Cardsystem (BVSP: CARD3).

Paulo is a lawyer graduated from USP, postgraduate in Management (INPG / Insead / FDC).

News das Empresas

(PT) Navita se destaca em IoT, conforme estudo do Gartner

Sorry, this entry is only available in Brazilian Portuguese.

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News das Empresas

Vagas

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Oria News

Muito além das startups: diversificando os investimentos com menos riscos

(PT) Apresentamos o conceito de Private Equity, com um fundo de investimento especialista. Quer saber mais sobre este modelo que vai além das startups e não perder esta oportunidade?

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Oria News.

Theses

Healthcare
Logistics
Mobility
Cybersecurity
Big Data
Satellite ERP Products
Human Capital Management - HCM
IoT
FinTech
Advertising Tech

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Healthcare

The health sector in Brazil has shown strong growth in recent years and market expectations indicate that this expansion will continue for a number of reasons that affect demand, such as the changing age pyramid, the growth of the elderly population and the desire for better quality services; and also factors driving supply, such the growth of private investment and the opening of the market to foreign capital.

Technology has already had a significant impact on the technical areas of health (treatment, prevention, medicines, etc.) but the effect of information technology on the management and productivity of the health sector is still in its early stages. The penetration of software in the overall chain is low, from health centers to the suppliers and retailers of this chain.

One of ORIA’s investment theses is SaaS solutions focused primarily on enhancing productivity, management capacity and information for this sector. This includes the operations of the health agents (hospitals, health insurance, clinics), the supply chain (medicines, materials, equipment) and the patients (prevention, assessment and monitoring).

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Logistics

In a nation of continental proportions like Brazil, logistics is of fundamental importance. Given the poor quality of the country’s investments in this sector, logistics is currently a major obstacle for the Brazilian economy. Estimates from the FDC (Dom Cabral Foundation) indicate that transport costs consume as much as 12% of companies’ revenues. The demand for software solutions in this area has grown, since it is an effective way of reducing costs and improving operations.
One of ORIA’s investment theses is solutions for the integration of supply chains and exchange of information from software platforms that help companies minimize logistics costs and increase the efficient control of spending in the area.

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Mobility

One of the major trends in technology today is mobility, as the growing penetration of smartphones allows access to the web and to information anywhere and at any time. There are currently 260 million mobile devices in Brazil, although less than 60 million of them have access to data packets and can be used at full capacity. This is a factor that is taken into account in our investments.

ORIA’s mobility thesis is divided into three key areas: SaaS for mobile device management, the goal of which is to help IT and finance departments control all their company’s mobile devices; the second are platforms for the development and management of mobile applications, providing a platform where the users of the mobile applications can make their own customizations and developments; and the last area is mobile communication software.

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Cybersecurity

The information security sector is growing in importance all over the world, both for companies and for individuals. Online crime is already comparable to the drug trade in terms of the losses it causes, but the capacity of companies to protect themselves is lower than in the offline world.

Ória’s thesis is based on finding companies that combine development capacity and ongoing technology evolution in their products, and experience in providing specialized services that allow clients to get maximum value from the solutions. This is particularly true for small and medium enterprises that do not have the qualified human capital to protect themselves against online threats, which affect all companies equally.

Since the information security market is highly globalized, as there are no firm geographic barriers in the virtual world, major opportunities exist to increase the scale of local solutions through internationalization.

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Big Data

Competition is increasingly fierce in a corporate environment, there is a growing need to make decisions with greater assertiveness possible so that access to information is fundamental. With the massification of the use of the web and smartphones, primarily the volume of data is growing exponentially, it is estimated that every 18 months the total volume of data produced in our society more than doubled. Usually companies can analyze structured data, such as revenue per point of sale. However, there is great value which is still little explored, in relating these databases with other external databases that are typically unstructured databases.
ORIA’s investments for big data is horizontal, we believe the big data should be applied in other sectors to create competitive advantage. We also seek companies that have proprietary technologies for high-volume data analysis.

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Satellite ERP Products

ERP is software designed to integrate the various departments of a company, unifying the information from different areas into a single platform. There are, however, a series of activities that cannot be managed in an ERP system since they are too specific. With the possibility of offering software on the cloud, in the SaaS model, a number of companies have emerged offering complementary ERP solutions that connect and communicate with the ERP system. The potential market for these types of solutions is significant since providers can cater to clients from different sectors of the economy and the SaaS format means they can be used by companies of all sizes.

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Human Capital Management – HCM

For most of the 20th century the goal of most people was to find a stable job, while for companies the goal was to keep their employees loyal and reduce turnover. As a result of globalization and the advent of the information age, however, new skills have become necessary to achieve professional success: entrepreneurship, teamwork, flexibility and creativity, among others. Companies, meanwhile, seek to retain and motivate the best talent, considering that people are the greatest strategic assets of companies.
We see two major growth vectors within this thesis. The first is the renewal cycle for exchanging legacy systems and on-premises software for SaaS solutions and the second involves new functionalities based on the intensive use of data and machine learning.

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IoT

Over the past 10 years, processing costs have fallen by 40x and bandwidth by 60x, IoT sensors cost less than US$0.60 and WiFi and smartphones are “ubiquitous”. With this dynamic and populated ecosystem, IoT will change productivity in the corporate world by creating a new industrial segment of Internet of Things – IoT applied to corporate sectors, in particular manufacturing.

McKinsey & Company expects the economic impact of IoT to reach US$11 trillion per year by 2025. We anticipate the emergence in Brazil of new providers of corporate solutions using IoT-based solutions, not just devices, that will save more than R$1 billion per year for manufacturing and other sectors by 2020.

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FinTech

The Brazilian finacial market is one of the most developed in the world in terms of technology, a legacy from the era of hyperinflation when uninvested money would quickly lose its purchasing power. To have an idea of its size, Brazilian banks alone invested more than BRL21 billion in technology in 2014, which represented 18% of IT spending in the country. The low level of banking penetration (40% of Brazilians do not have bank accounts) represents an important driver of this chain, which has seen its assets grow by 15% p.a. on average since 2010 (research by the Brazilian Banking Federation).

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Advertising Tech

The media market has undergone huge transformations, with the emergence of new channels and new formats for marketing campaigns. One such transformation is the emergence of the digital environment, the area that has the most growth potential and that has received the largest investments. A number of new solutions have emerged in the digital environment that go beyond traditional retargeting. They use new technologies such as big data that allow marketing campaigns to reach a mass audience and at the same time be highly personalized. In Brazil, the digital media market is still quite new and represents nearly 15% of the overall market, although it has been growing at rates of more than 20%.

Our investment thesis forecasts significant growth of digital media as a percentage of all media spending by corporations. Added to this, the digital media chain is highly fragmented and complex, with some companies responsible for providing information on consumers (DMPs – data management platforms) and others in charge of buying advertising more efficiently (DSPs – demand side platforms). In our thesis, we expect a consolidation of the sector and the emergence of full providers.

According to our understanding of this value chain, although on the one hand traditional banking services are highly concentrated, on the other there are an enormous number of small and midsized businesses specialized in their own sectors, such as insurance, asset management and means of payment.

Grupo Interplayers

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Grupo Interplayers is an e-marketplace for the pharmaceutical and well-being industry, formed by some 63,000 pharmacies and more than 300 distribution centers and 40 industries. Its value proposition is to integrate and streamline the distribution chain in order to improve inventory levels at the end of the chain (pharmacy), which results in more availability and consequently more sales throughout the chain. In addition to the e-marketplace, known as Pharmalink, Interplayers offers other services such as management of loyalty programs and management of sales promotion and merchandising services.

Access the company website Grupo Interplayers

Data: 10/2013
Theses: Healthcare

Argo

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Viagens Corporativas organizadas

The main product of Argo is a SaaS (Software as a Service) for the management of business traveling and expenses, from the moment the reservation is made in the system, through to the approval process and the checking of travel policies, until the refunding of the expense. The main benefit of this type of solution is the greater control and understanding of traveling expenses, which often represent the second largest cost for corporations after payroll. Argo also provides cost reconciliation services and a platform for the management of corporate events.

Access the company website Argo

Data: 04/2014
Theses: Satellite ERP Products

Navita

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Navita specializes in managed mobility and telecom services. Its main products are MDM (Mobile Device Management) and TEM (Telecom Expense Management), both offering greater quality in the management of mobility and a reduction of telecom expenses for all companies. The investment by Ória permitted the creation of a platform that automates this management and allows companies of all sizes to have a professional and streamlined management.

Access the company website Navita

Data: 05/2014
Theses: Mobility

OpenTech

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OpenTech reduces the costs of damages (theft and accidents) and streamlines the logistics management of its clients – logistics operators, freight companies and insurance companies. Through its SaaS (Software as a Service) for monitoring freight, it captures the signal from third-party tracking equipment and processes information in its monitoring database with the use of business variables designated for each logistics operation profile. Its competitive advantage is the intensive use of software for making disruptive quality and productivity gains in monitoring activities.

Access the company website OpenTech

Date: 03/2013
Theses: Logistic

Zenvia

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Zenvia is the national leader in the mobility sector for corporate communication, and its main product is a SaaS (Software as a Service) for sending and managing mobile communications between companies and clients and/or partners. The communications are in the A2P (Application-to-Peer) format and always in the channel that best suits the needs of the clients and where it will be most read. The communication channels may be SMS, email, push notification and voice. Zenvia also offers content services platforms for consumers and platforms for pricing mobile content.

Access the company website Zenvia

Data: 10/2014
Theses: Mobility

Cipher

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Cipher offers complete information security solutions (products and services). The proprietary technologies – BlockBit brand – protect the clients’ networks using software and hardware that detect and combat threats. The specialized services use own and third-party software to monitor and combat potential threats and invasions, via two monitoring centers operating 24×7 and an information security management platform.

Access the company website Cipher

Data: 07/2015
Theses: Cybersecurity

ToLife

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ToLife aims to cater to a clear demand in the health sector: to improve productivity and management capacity. Its innovative solution – consisting of hardware and software – combines technology and knowledge, guaranteeing the implementation and maintenance of procedures for risk classification (triage) in health centers, improving productivity and impacting the whole public and private health system.

In 2015, we made the Series B investment in the company, with the intention of increasing its capacity for organic growth and the development of new products.

Access the company website ToLife

11/2015
Theses: Healthcare

BRITech

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BRITech simplifies the complex world of the financial market by offering integrated front-to-back solutions for more than 80 clients that manage over 12,000 portfolios. The company was founded in 2011 by entrepreneurs and executives with decades of experience in the sector of technology for the financial market. In 2015, we made our investment in the company (Series A) to support its organic growth and its M&A strategy.

BRITech’s clients are in the Asset Management, Family Offices & Wealth Management, Brokerage, Treasury and Fund Custodian & Administrator sectors and it has offices and operations in Brazil, United Kingdom, Mexico and Canada.

Access the company website BRITech

Data: 04/2015
Theses: FinTech

Sofit

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Founded in 2010, Sofit offers an online platform for fleet management and maintenance using the SaaS model (Software as a Service). Its services control auto parts maitenance, costs and consumption, documents and fees among others in a simple way, without the need for investment in infrastructure at no deployment cost and software licensing.

Access the company website Sofit

Theses: Logistics

Chaordic

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We personalize buying recommendations for millions of consumers from the largest e-commerce companies in Brazil

Access the company website Chaordic

Theses: Big Data